denotation and connotation -analysing adverts/posters

 Water aid poster analysis 



This advert communicates to the audience that people are in need of water. Based off the logo/writing on the top saying 'water aid' .It suggests that the charity is for giving people clean water. The boy in the image shows he is struggling as his clothes seem scruffy and has an upset facial expression. They used a child in the image because it shows the audience that children are struggling and makes us readers feel bad about the fact they are struggling. The colour choices show that it is a dull and dry setting and needs water to live.


https://gurulocity.com/wp-content/uploads/2016/10/2016-Colgate-Print-Advertisement-Featured-Image.jpg

This advert shows a woman with a bandage on her hands and she is biting it. The product at the bottom suggests that it is about colgate and teeth. Her biting on the bandage suggests that she is showing what the product can do to her teeth in a positive way and suggests strength in teeth. The colours suggest that the theme of the product is blue and green showing cleanness and being healthy. The words 'smile with strength' shows that the point of the advert is for strength and shows lots of confidence.


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